Small Business Saturday is a day dedicated to supporting the independent businesses that make our communities unique and provide valuable contributions to our economy.
Mayor Mike Vaughn, at the November 14, 2018 Regular Meeting of the Rancho Santa Margarita City Council announced his endorsement of and participation in the ninth annual Small Business Saturday on November 24, 2018. Small Business Saturday is a day dedicated to supporting the independent businesses that make our communities unique and provide valuable contributions to our economy.
"Small business owners inspire me. They work hard, with courage, dedication and commitment, to serve our friends and neighbors by making good and services available and providing jobs for our local workforce. By supporting our local small businesses, we help maintain a vibrant business community and protect quality of life in Rancho Santa Margarita,” said Mayor Vaughn. “Small businesses certainly deserve our support, Business Saturday is a way to show support during the holiday season.”
Started in 2010, Small Business Saturday is the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2017, an estimated 108 million consumers reported shopping or dining at local, independently-owned businesses on Small Business Saturday, according to the American Express Small Business Saturday Consumer Insights Survey.1 In addition, the most reported reason for consumers aware of the day to shop and dine at small, independently-owned businesses was to support their community (64%), according to the 2017 Small Business Saturday 50-State Survey.2
In recognizing the importance of supporting independent businesses in Rancho Santa Margarita, Mayor Vaughn:
- Plans to Shop Small® on November 24th in RSM and has invited residents to shop small; and
- Encourages RSM businesses in participating in Small Business Saturday shopping events on November 24th; and
- Calls on residents to share the small businesses that they love on social media using #ShopSmall and/or #SmallBizSat
Mayor Vaughn is joining leaders from across the country by working with the Small Business Saturday Coalition, led by Women Impacting Public Policy (WIPP), a nonpartisan small business advocacy organization, in showing support and helping encourage their local communities to Shop Small on November 24, 2018.
Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.